현상
네이티브 광고
4편 · 2018 1편, 2019 1편, 2021 1편, 2022 1편
- Regulating Native Advertising
- Sponsored Content Advertising in a Two-Sided Market
- Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
- Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics