현상
라이브커머스
18편 · 2021 1편, 2022 1편, 2023 1편, 2024 9편, 2025 6편
- Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform
- Position Auctions with Endogenous Product Information: Why Live-Streaming Advertising Is Thriving
- Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?
- Artificial Intelligence-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments
- Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence From Live Stream Selling
- Two Streams to Success: Unpacking the Informational and Relational Roles of Live Streaming in Online Shopping
- Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search
- When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream e-Commerce
- Channel Choice in Live Streaming Commerce
- A Model of Shoppertainment Live Streaming
- The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce
- Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce
- It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy
- Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions
- Offline Planning and Online Learning Under Recovering Rewards
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
- Fly with the wings of live‐stream selling—Channel strategies with/without switching demand
- A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays