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마케팅부서 권력

2편 · 2019 1편, 2024 1편

Getting the Board on Board: Marketing Department Power and Board Interlocks
JMR · 2024 · 인용 1 · Peter Ebbes, Frank Germann, Rajdeep Grewal
With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management
JM · 2019 · 인용 62 · Raji Srinivasan, Nandini Ramani