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마케팅 믹스

3편 · 2017 1편, 2020 1편, 2025 1편

A Method for Asynchronous Time Series Analysis with Marketing Applications
MS · 2025 · 인용 1 · Edlira Shehu, Daniel Zantedeschi, P. A. Naik
Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types
JM · 2020 · 인용 38 · Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta 외
Can Retail Sales Volatility be Curbed Through Marketing Actions?
MKSCI · 2017 · 인용 4 · Mercedes Esteban-Bravo, José M. Vidal-Sanz, Gökhan Yıldırım