현상

마케팅 민첩성

2편 · 2020 2편

Marketing Agility: The Concept, Antecedents, and a Research Agenda
JM · 2020 · 인용 279 · Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha 외
Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets
JM · 2020 · 인용 19 · Nick Hughes, Rajesh Chandy