현상

마케팅 연구

3편 · 2019 1편, 2020 1편, 2022 1편

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
JM · 2022 · 인용 188 · Peter N. Golder, Marnik G. Dekimpe, Jake An 외
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship
JMR · 2020 · 인용 21 · Rajdeep Grewal, Sachin Gupta, Rebecca Hamilton
Creating Boundary-Breaking, Marketing-Relevant Consumer Research
JM · 2019 · 인용 153 · Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti 외