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2편 · 2025 1편, 2026 1편

EXPRESS: SECURING A CALIBRATED MARKETING BUDGET
JM · 2026 · 인용 0 · Junqiu Jiang, Kapil R. Tuli, Nirmalya Kumar
The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups
JMR · 2025 · 인용 0 · Arnd Vomberg, Maximilian Friess, Sascha Alavi 외