IS Atlas
최신
동향
저자
도구
현상
마케팅 전략변화
1편 · 2025 1편
Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation
JM
· 2025 · 인용 1 · Georgios S. Bekos, Simos Chari, Matti Jaakkola 외