현상
마케팅 커뮤니케이션
6편 · 2017 1편, 2018 1편, 2019 1편, 2020 3편
- Providers Versus Platforms: Marketing Communications in the Sharing Economy
- They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance
- Marketing, Through the Eyes of the Stigmatized
- Successfully Communicating a Cocreated Innovation
- A Model of Two-Sided Costly Communication for Building New Product Category Demand
- A Meta-Analysis of Marketing Communication Carryover Effects