현상

마케팅 탄력성

2편 · 2020 1편, 2021 1편

Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
JMR · 2021 · 인용 39 · Hannes Datta, Harald J. van Heerde, Marnik G. Dekimpe 외
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
JM · 2020 · 인용 14 · Vardit Landsman, Stefan Stremersch