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4편 · 2022 1편, 2023 2편, 2026 1편

EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
JM · 2026 · 인용 0 · Kristopher Keller
Consumer self‐design and brand competition
POM · 2023 · 인용 10 · Zheyin Gu, Giri Kumar Tayi
Luxury brand licensing: Competition and reference group effects
POM · 2023 · 인용 10 · Kenan Arifoğlu, Christopher S. Tang
Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market
ISR · 2022 · 인용 14 · Zheyin Gu, Xinxin Li