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브랜드 관리

3편 · 2017 1편, 2021 1편, 2026 1편

EXPRESS: Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial Consequences
JM · 2026 · 인용 0 · Thomas P. Scholdra, Simeng Han, Werner Reinartz 외
Visual Elicitation of Brand Perception
JM · 2021 · 인용 79 · Daria Dzyabura, Renana Peres
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
MKSCI · 2017 · 인용 59 · Ron N. Borkovsky, Avi Goldfarb, Avery Haviv 외