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2편 · 2021 1편, 2024 1편

BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance
JM · 2024 · 인용 4 · Zhe Zhang, Ning Ye, M. Thomson
Is Nestlé a Lady? The Feminine Brand Name Advantage
JM · 2021 · 인용 79 · Ruth Pogacar, Justin W. Angle, Tina M. Lowrey 외