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2편 · 2021 1편, 2022 1편

Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry
ISR · 2022 · 인용 27 · Ramah Al Balawi, Yuheng Hu, Liangfei Qiu
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors
JM · 2021 · 인용 171 · Raji Srinivasan, Gülen Sarial‐Abi