현상

브랜드 인식

4편 · 2017 2편, 2019 1편, 2024 1편

Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands
POM · 2024 · 인용 5 · Koushyar Rajavi, Sina Golara, Sajad Modaresi
Brand Coolness
JM · 2019 · 인용 223 · Caleb Warren, Rajeev Batra, Sandra María Correia Loureiro 외
Harvesting Brand Information from Social Tags
JM · 2017 · 인용 114 · Hyoryung Nam, Yogesh V. Joshi, P.K. Kannan
Expert Blogs and Consumer Perceptions of Competing Brands
MISQ · 2017 · 인용 62 · Xueming Luo, Bin Gu, Jie Zhang 외