현상
브랜드 자산
6편 · 2018 2편, 2019 1편, 2020 1편, 2022 2편
- Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
- Building Brand Assets: The Role of Trademark Rights
- Leveraging Brand Equity for Effective Visual Product Design
- Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
- The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
- THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITY