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3편 · 2018 1편, 2022 1편, 2026 1편

Using Information Networks to Discover and Execute Marketing Brand Alliances: A Data-Driven Framework for Actionable Insights
ISR · 2026 · 인용 0 · Pankhuri Malhotra, Daniel Ringel, Keran Zhao 외
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities
JM · 2022 · 인용 17 · Pankhuri Malhotra, Siddhartha Bhattacharyya
The Role of the Partner Brand's Social Media Power in Brand Alliances
JM · 2018 · 인용 125 · Ann-Kristin Kupfer, Nora Pähler vor der Holte, Raoul V. Kübler 외