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브랜드 커뮤니티

3편 · 2019 1편, 2021 1편, 2023 1편

Do “Likes” in a Brand Community Always Make You Buy More?
ISR · 2023 · 인용 15 · Chen Liang, Ji Wu, Xinxin Li
FairPlay: Detecting and Deterring Online Customer Misbehavior
ISR · 2021 · 인용 49 · Ji Wu, Zhiqiang Zheng, J. Leon Zhao
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
JM · 2019 · 인용 312 · Dennis Herhausen, Stephan Ludwig, Dhruv Grewal 외