현상

브랜드 평가

3편 · 2020 1편, 2021 2편

Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
JM · 2021 · 인용 38 · Xing‐Yu Chu, Chun‐Tuan Chang, Angela Y Lee
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
JM · 2021 · 인용 29 · Lingrui Zhou, Katherine M. Du, Keisha M. Cutright
Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment
ISR · 2020 · 인용 11 · Jorge Mejia, Anandasivam Gopal, Michael Trusov