현상
브랜드 확장
6편 · 2021 1편, 2022 2편, 2023 1편, 2025 2편
- Retention or Acquisition? Behavior-Based Quality Disclosure
- The Differentiated Environment: Person–Thing Orientation and Feedback Effects
- A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
- The Context (In)Dependence of Low-Fit Brand Extensions
- Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities
- How Life-Role Transitions Shape Consumer Responses to Brand Extensions