현상

브랜드 희석

3편 · 2017 1편, 2023 1편, 2025 1편

The Differentiated Environment: Person–Thing Orientation and Feedback Effects
JM · 2025 · 인용 0 · Malika Malika, Durairaj Maheswaran
Only the Ugly Face? A Theoretical Model of Brand Dilution
MS · 2023 · 인용 4 · Emanuele Bacchiega, Mariachiara Colucci, Vincenzo Denicolò 외
Mass Customization and Guardrails: “You Can Not Be All Things to All People”
POM · 2017 · 인용 32 · Eren B. Çil, Michael S. Pangburn