현상
소비자 반응
9편 · 2018 2편, 2021 2편, 2022 3편, 2025 2편
- A Meta-Analysis of Product Visual Aesthetics
- The Open Design Effect
- The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
- When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account
- Multidimensional Targeting and Consumer Response
- Bad News? Send an AI. Good News? Send a Human
- When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors
- “There Ain’t No Such Thing as a Free Lunch”: Consumers’ Reactions to Pseudo-Free Offers
- There Ain't No Such Thing as a Free Lunch: Consumers' Reactions to Pseudo Free Offers