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2편 · 2022 1편, 2025 1편

The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
JM · 2025 · 인용 2 · Brad D. Carlson, D. Todd Donavan, Jeremy S. Wolter 외
The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion
JMR · 2022 · 인용 16 · Dhruv Grewal, Carl-Philip Ahlbom, Stephanie Noble 외