현상
소비자 참여
8편 · 2018 1편, 2022 2편, 2024 3편, 2025 1편, 2026 1편
- EXPRESS: Endorsement Rate in Influencer Marketing
- The Impact of Verbal and Visual Content on Consumer Engagement in Social Media Marketing
- The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
- Higher Precision Is Not Always Better: Search Algorithm and Consumer Engagement
- The Impact of App Crashes on Consumer Engagement
- Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text
- Fun Shopping: A Randomized Field Experiment on Gamification
- Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook