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소비자 판단

3편 · 2018 1편, 2022 1편, 2024 1편

Disentangling Product Comparisons with the Attribute–Hedonic Model
JMR · 2024 · 인용 2 · Zachary G. Arens
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets
JM · 2022 · 인용 34 · Lei Jia, Xiaojing Yang, Yuwei Jiang
Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments
JM · 2018 · 인용 20 · Julio Sevilla, Mathew S. Isaac, Rajesh Bagchi