현상

소셜미디어 게시

3편 · 2018 1편, 2019 1편, 2020 1편

Tempting Fate: Social Media Posts, Unfollowing, and Long-Term Sales
MISQ · 2020 · 인용 29 · Shuting Wang, Brad N. Greenwood, Paul A. Pavlou
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
JMR · 2019 · 인용 145 · Lauren Grewal, Andrew T. Stephen, Nicole Verrochi Coleman
Scheduling Content on Social Media: Theory, Evidence, and Application
JM · 2018 · 인용 162 · Vamsi K. Kanuri, Yixing Chen, Shrihari Sridhar