현상
소셜미디어 고객서비스
4편 · 2018 1편, 2021 1편, 2024 1편, 2025 1편
- Unveiling the Human Touch: Enhancing Customer Satisfaction Through Personal Profiles of Social Media Customer Service Agents
- Open Voice or Private Message? The Hidden Tug-of-War on Social Media Customer Service
- Does Active Service Intervention Drive More Complaints on Social Media? The Roles of Service Quality and Awareness
- When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry