현상
소셜미디어 광고
7편 · 2018 1편, 2022 1편, 2023 2편, 2024 1편, 2025 2편
- Retargeting Social Media Outreach for SNAP Take-Up
- The Slang Paradox: Connecting or Disconnecting with Consumers?
- The Effect of Popularity Cues and Peer Endorsements on Assertive Social Media Ads
- Strategic social media marketing: An empirical analysis of sequential advertising
- Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
- The Effects of Content Ephemerality on Information Processing
- Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook