현상
소셜미디어 마케팅
7편 · 2017 2편, 2020 1편, 2021 1편, 2022 1편, 2025 2편
- The Impact of Verbal and Visual Content on Consumer Engagement in Social Media Marketing
- Signaling Quality to Consumers: The Role of Social Media Marketing
- Social Media Marketing, Quality Signaling, and the Goldilocks Principle
- Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry
- Improvised Marketing Interventions in Social Media
- Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
- Social Media Strategies in Product-Harm Crises