현상
소셜미디어 참여
13편 · 2021 1편, 2022 3편, 2023 2편, 2024 3편, 2025 2편
- Too Long, Didn’t Read? The Impact of Length Limits on Microblogging Engagement
- When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
- Engaging Users on Social Media Business Pages: The Roles of User Comments and Firm Responses
- Customer Engagement Prediction on Social Media: A Graph Neural Network Method
- Individual Sellers’ Social Media Participation and Sales Performance in Peer-to-Peer Marketplaces: Evidence From a Quasi-Natural Experiment
- How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
- How Ephemerality Features Affect User Engagement with Social Media Platforms
- Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
- A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
- A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags
- The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014
- Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
- Nurturing Online Communities: An Empirical Investigation