현상

스포츠 후원

2편 · 2017 1편, 2019 1편

The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
JM · 2019 · 인용 56 · Conor M. Henderson, Marc Mazodier, Aparna Sundar
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
JM · 2017 · 인용 143 · David M. Woisetschläger, Christof Backhaus, T. Bettina Cornwell