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2편 · 2017 1편, 2020 1편

Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong
JM · 2020 · 인용 68 · Yu‐Ting Lin, Deborah J. MacInnis, Andreas B. Eisingerich
“Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial
MKSCI · 2017 · 인용 16 · Coby Morvinski, On Amir, Eitan Muller