현상
영화 흥행
6편 · 2018 1편, 2019 1편, 2020 1편, 2021 1편, 2022 1편
- The Ripple Effect of Firm-Generated Content on New Movie Releases
- The Bigger Picture: Combining Econometrics with Analytics Improves Forecasts of Movie Success
- Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue
- Using User- and Marketer-Generated Content for Box Office Revenue Prediction: Differences Between Microblogging and Third-Party Platforms
- The Role of the Partner Brand's Social Media Power in Brand Alliances
- A Temporal Study of the Effects of Online Opinions: Information Sources Matter