현상

오프라인 매장

3편 · 2019 1편, 2021 2편

The Effect of Multichannel and Omnichannel Retailing on Physical Stores
MS · 2021 · 인용 130 · Fei Gao, Vishal Agrawal, Shiliang Cui
How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
JM · 2021 · 인용 57 · Jonathan Z. Zhang, Chun-Wei Chang, Scott A. Neslin
Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer
ISR · 2019 · 인용 154 · Anuj Kumar, Amit Mehra, Subodha Kumar