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19편 · 2020 3편, 2022 2편, 2023 2편, 2024 7편, 2026 1편
- Sequential Sponsored-Products and Off-Amazon Advertising Optimization for Etailers
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
- Online Advertising as Passive Search
- Online Advertising, Data Sharing, and Consumer Control
- To Partner or Not to Partner? The Partnership Between Platforms and Data Brokers in Two-Sided Markets
- Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues
- Parallel Experimentation and Competitive Interference on Online Advertising Platforms
- A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution
- Creating Effective Marketing Messages Through Moderately Surprising Syntax
- Coordinating traditional media advertising and online advertising in brand marketing
- Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments
- A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
- The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
- Revenue Management with Repeated Customer Interactions
- Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition
- Ad Networks and Consumer Tracking
- Beyond the Last Touch: Attribution in Online Advertising
- Winners, Losers, and Facebook: The Role of Social Logins in the Online Advertising Ecosystem
- Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness