현상
온라인 구전
16편 · 2021 1편, 2023 1편, 2024 1편, 2025 2편, 2026 1편
- EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth
- The Effect of Company Size on Aggregate Word-of-Mouth Valence
- Geographical Pattern of Online Word of Mouth: How Offline Environment Influences Online Sharing
- Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User, Product, and Relationship Characteristics
- The Persuasive Power of Emoticons in Electronic Word-of-Mouth Communication on Social Networking Services
- Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising
- How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking
- Factors Affecting the Adoption of an Electronic Word of Mouth Message: A Meta-Analysis
- Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment
- Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry
- The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms
- Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics
- Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry
- Impact of Online Word of Mouth on Channel Disintermediation for Information Goods
- Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
- Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment