현상

온라인 동영상 광고

2편 · 2019 1편, 2023 1편

Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising
MS · 2023 · 인용 5 · Cheng Luo, Zhenhui Jiang, Xiuping Li 외
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
JM · 2019 · 인용 456 · Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai 외