현상
옴니채널 소매
17편 · 2019 4편, 2020 1편, 2021 6편, 2023 2편, 2026 2편
- Multichannel Experience, Product Attributes, and Consumer Return Behavior: An Empirical Analysis
- EXPRESS: The Value of Experience-Centric Stores in Omnichannel Retail: a Multi-Method Approach at the Category Level
- Channel Changes Choice: An Empirical Study About Omnichannel Demand Sensitivity to Fulfillment Lead Time
- Optimal Joint Assortment for an Omni-Channel Retailer
- The Effect of Multichannel and Omnichannel Retailing on Physical Stores
- How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
- Exploring the Competitive Dimension of Omnichannel Retailing
- Offline-Channel Planning in Smart Omnichannel Retailing
- Impact of Competitor Store Closures on a Major Retailer
- Online-Exclusive or Hybrid? Channel Merchandising Strategies for Ship-to-Store Implementation
- Consumer Return Policies in Omnichannel Operations
- The Value of Rapid Delivery in Omnichannel Retailing
- Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer
- Dynamic Pricing of Omnichannel Inventories
- The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba
- Proximity to a Traditional Physical Store: The Effects of Mitigating Online Disutility Costs
- Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits