현상

유명인 광고

2편 · 2018 1편, 2020 1편

Toward a Process-Transfer Model of the Endorser Effect
JMR · 2020 · 인용 22 · Vincent Wong, Henry Fock, Ka Yan Ho
When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements
JM · 2018 · 인용 158 · Karen Page Winterich, Manish Gangwar, Rajdeep Grewal