현상

유통업체 자체브랜드

2편 · 2023 1편, 2026 1편

EXPRESS: Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel
JMR · 2026 · 인용 0 · Paul B. Ellickson, Mitchell J. Lovett, Takeaki Sunada 외
Dual Branding by National Brand Manufacturers: Drivers and Outcomes
JM · 2023 · 인용 4 · Yu Ma, Kusum L. Ailawadi, Mercedes Martos‐Partal 외