현상

유통업체 자체상표

3편 · 2017 1편, 2020 1편, 2021 1편

Quality and Private Label Encroachment Strategy
POM · 2021 · 인용 124 · Li Xue, Xiaoqiang Cai, Jian Chen
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand
JMR · 2020 · 인용 45 · Kristopher Keller, Inge Geyskens, Marnik G. Dekimpe
On the Competitive and Collaborative Implications of Category Captainship
JM · 2017 · 인용 22 · Yasin Alan, Jeffrey P. Dotson, Mümin Kurtuluş