현상
인플루언서 마케팅
17편 · 2022 2편, 2023 4편, 2024 2편, 2025 3편, 2026 4편
- EXPRESS: Endorsement Rate in Influencer Marketing
- Influencer Authenticity Cues, Connectedness, and Purchase Decisions
- EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth
- Influencing customers, pricing, and product returns
- Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
- Valuing Influence with Social Learning
- Fan Cultivation and Monetization With Network Effects: Competing Influencers and Collaborating Brands
- Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
- Revenue Generation Through Influencer Marketing
- How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
- Mega or Micro? Influencer Selection Using Follower Elasticity
- Influencer Marketing Effectiveness
- Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
- A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers
- Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns