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인플루언서 진정성

2편 · 2024 1편, 2025 1편

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
JM · 2025 · 인용 27 · Barbara Duffek, Andreas B. Eisingerich, Omar Merlo
Influencer Authenticity: To Grow or to Monetize
MS · 2024 · 인용 22 · Cristina Nistor, Matthew Selove, J. Miguel Villas‐Boas