현상

자동차 판매

3편 · 2018 1편, 2020 2편

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
JMR · 2020 · 인용 58 · Ivan A. Guitart, Stefan Stremersch
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
JM · 2020 · 인용 14 · Vardit Landsman, Stefan Stremersch
Does Adding Inventory Increase Sales? Evidence of a Scarcity Effect in U.S. Automobile Dealerships
MS · 2018 · 인용 111 · Gérard P. Cachon, Santiago Gallino, Marcelo Olivares