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2편 · 2017 1편, 2025 1편

Optimal Dynamic Advertising Policies in Digital and Traditional Channels: A Control-Theoretic Approach
ISR · 2025 · 인용 1 · Rui Guo, Yonghua Ji, Zhengrui Jiang
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
JM · 2017 · 인용 250 · Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang