현상
제품 맞춤화
6편 · 2018 1편, 2019 1편, 2020 1편, 2024 2편, 2025 1편
- Customization and the Customer Journey
- Product Customization and Returns: The Moderating Role of National Culture
- The Voice of Customers in Customization
- Cloud Services vs. On-Premises Software: Competition Under Security Risk and Product Customization
- The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions
- Social Product-Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products