현상
지불의사
5편 · 2017 2편, 2020 1편, 2023 1편, 2026 1편
- Why Context Influences Preferences Elicited with Willingness to Pay Less Than Preferences Elicited with Choice
- Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
- Digital Nudging: Numeric and Semantic Priming in E-Commerce
- Effects of Online Recommendations on Consumers’ Willingness to Pay
- When Risk Is Weird: Unexplained Transaction Features Lower Valuations