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동향
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도구
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판매촉진
2편 · 2019 1편, 2022 1편
New product life cycle curve modeling and forecasting with product attributes and promotion: A Bayesian functional approach
POM
· 2022 · 인용 22 · Dazhou Lei, Hao Hu, Dongyang Geng 외
Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions
JM
· 2019 · 인용 16 · Colin Campbell, Hope Jensen Schau