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B2B 영업

2편 · 2025 1편, 2026 1편

EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects
JM · 2026 · 인용 0 · Janina Mettler, Aline Isabelle Lanzrath, Christian Homburg
Sales Pipeline Technology: Automated Lead Nurturing
JM · 2025 · 인용 11 · Johannes Habel, Nathaniel N. Hartmann, Phillip Wiseman 외