현상
TV 광고
11편 · 2019 1편, 2020 2편, 2021 3편, 2022 2편, 2023 1편
- TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform
- How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
- Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis
- Background Noise? TV Advertising Affects Real-Time Investor Behavior
- Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising
- High-Energy Ad Content: A Large-Scale Investigation of TV Commercials
- The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
- Communicating Brands in Television Advertising
- Immediate Responses of Online Brand Search and Price Search to TV Ads
- Does It Pay to Be Real? Understanding Authenticity in TV Advertising
- Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control